Social Music

Concluding Quote:
“Music is about emotional connection, and at heart is a shared moment between audience members and the musicians themselves. Social music will need to keep this intrinsically social aspect at heart, and not fall into the Facebook trap of a mere marketing apparatus, if it is to maintain cultural relevance – and abstain from destroying musical appreciation by devaluing it to just another branded, ad-riddled activity. Making the creation of music, no matter how simple or fun, a meaningful moment for those who engage in it will be a critical cultural aspect successful social music propositions will need to hit on the nose – and when they do, they will far outperform their scrambling copycat competitors.”

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